With over 400 million users, Facebook topped Google last week for the third time this year in the number of visitors of all US internet visits.
Facebook garnered 7.07% of all US internet visits for the week ending March 13th.
However, comparing a social media site against a search engine are two very different things. Had Yahoo sneaked past Google this week in the number of hits in the US, it would have been much bigger news.
To put it into perspective, Google's gross revenue last year was 6.67 Billion dollars where as Facebook's revenue was estimated to be around $700 million last year. According to one market analyst Facebook's inability to create large revenue stream is due to its inability to move from a entertainment and communications site into a more "practical website that offer utility to end-users".
Yet where Facebook lacks in revenue it more than makes up for it in potential. With a rapid growth rate and innovative history Facebook is far from down and out.
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